“How long will it take to enhance search engine ranking?” This million-dollar question chases every business owner. But, unfortunately, there’s no magic button to press that can rank your site in the top most position.
However, we cannot undermine the concern of the business owners to increase their website’s search engine ranking. According to a survey by Infront Webworks, the very first SERP (Search Engine Result Page) of Google receives about 95% of the web traffic.
Now, this may instantly remind you of PPC (Pay-Per-Click). Several site owners spend lots of resources on PPC to quickly occupy the top ranks. While this can definitely draw greater visibility to your site in a short span of time, the advanced users often tend to avoid the advertisement sites and prefer to check the organic results.
An interesting observation by New Media Campaigns reveals that organic SEO results are 8.5x more likely to be clicked on than the paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is reserved for SEO efforts. This means, the strategy that is over 5x more effective, SEO, is receiving only 1/8 of the resources spent in the market!
While PPC can boost search engine ranking instantly, SEO helps to maintain the rank and that too, at a lower cost. This is why we strongly believe PPC has not affected the relevance of SEO.
Though we have already mentioned that there’s no magic, there are surely a few strategies that you may adopt to boost your organic search engine ranking. One of them is to improve your on-page SEO.
How to improve search engine ranking?
On-page SEO refers to the practice of optimizing web pages in order to improve the website’s search engine ranking and thereby drive organic traffic. But sometimes, SEO best practices suggested by random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you through a few on-page SEO tricks recommended and practised by the experts at any top SEO agency that you must follow should you seek to improve your site’s visibility and search engine ranking on Google.
1. Generate High Quality Content
Content is the heart of an on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a higher search engine rank.
The first step to creating quality content is to choose relevant topic and keywords. The below-mentioned tips will help you to generate great content:
With a plethora of complex algorithm, Google is consistently improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver quality content that can address the users’ requirement. One of the primary objectives of Google is to enhance user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it’s crucial to learn the ideal keyword density before writing a content.
Further, Panda algorithm evaluates a website based on the content quality and pages with high-quality content are generally rewarded with higher search engine ranks.
Our suggestion is to conduct keyword research and incorporate long-tail keywords. These keywords are more specific and bear close proximity to the search queries. Also, ensure that the keywords occur naturally or organically into the content and don’t appear to be forced.
Add Relevant, Engaging, and High-Quality Visual Content
Visuals register more effectively in human brains. Our brain can process visuals over 60,000X times faster than a text. Further, a study by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.
While uploading any visual content, make sure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn’t take a long time to get loaded. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.
Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the picture is about. Below we will discuss in detail about images Alt-text. So keep reading.
Include convincing CTAs
Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can effectively help in driving more conversion and thereby boost ROI (Return on Investment).
Page content is central to all the on-page SEO processes. Other on-page SEO elements stem from the page content, so invest enough resources and time to develop and optimize it.
2. Site Architectural Elements
Site architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.
The page URLs should be easily comprehensible by the readers and search engine. These are also important in maintaining the site hierarchy as you create subpages, blog posts, and other types of internal pages.
In this URL: https://moz.com/blog, the blog is the sub-domain and “moz.com” is the domain. Check out the following tips to write SEO-friendly URLs:
Remove unnecessary or extra words.
Use “https” if possible since Google uses it as a positive ranking factor.
Internal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO as internal links send traffic to other webpages on your site and intimate Google that your site is helpful and valuable. However, make sure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect user experience.
As we already mentioned, enhancing user experience is a crucial concern for Google and so should be yours. Therefore, link only those pages that can truly help the readers to know more about a particular niche. Only then can you expect to drive higher traffic to those pages. If the users find the linked pages to be irrelevant, they will leave the page increasing the bounce rate. Also, it will produce a negative impact about your brand.
Check out this article and learn how to audit internal links.
Do you know that about 40% of consumers do not wait more than three seconds for a page to load (source: Hoboweb)! This speaks volume of the importance of optimizing page speed to enhance user experience and increase retention rate. You may check the site’s speed using Google’s PageSpeed Insights tool.
With mobile devices generating about 52% of the global traffic (source: Statista), it has become crucial for business owners to develop mobile-friendly sites.
It’s critical to choose proper website design, theme, and content layout that’s easily readable and navigable on mobile devices. Also, if you’re not sure about the mobile responsiveness of your site, use Google’s Mobile Friendly Test tool.
3. HTML Elements
HTML elements indicate the elements in the source code of a web page. (Quick tip: To check the source code, right click on the page > view page source)
The title tag or the page title is a short description of any web page that appears at the top of the browser window. The title is the first cue for the search engine and the visitors what they can find on the respective page. Here are a few best practices to optimize the title tag:
- Keep it under 70 characters. Longer title can be cut off in the search results.
- It’s better not to stuff the title with keywords as it delivers a spammy and tacky reading experience.
- Make sure that the title is relevant to the page.
- Do not use all caps while writing the title as it affects readability.
Meta description is a short and compact page description that comes below the title in the search results. It can influence the Click-Through Rate (CTR) in that a catchy and relevant meta description has a better chance to drive traffic than a random and haphazard one. Therefore, it’s important to optimize the metadata.
Here’s how you can make a proper meta descriptions:
- Write a compact description revealing the USP of your products or services.
- Make sure to keep the meta description within 160 characters.
- Avoid using characters like “-“, “+”, or “&”.
- Include the entire keyword or keyword phrase.
Image Alt-text is SEO for the images. This will help Google to accurately index the image content. Even if the image isn’t loading during some technical glitch, Google can still read the alternative text and help in ranking the page.
Bear the following points in mind while adding image-Alt text:
- Make it specific and descriptive.
- Ensure that it is relevant to the context of the image.
- Keep it below 125 characters.
- Use keywords sparingly and do not stuff them. If these do not naturally fit in, try to use semantic keywords or the most important terms in a long-tail keyword.
We understand that a lot of tasks need to be accomplished when it comes to optimizing your site. And this is why we recommend you to outsource SEO services to a reputable SEO agency.
After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a do-it-and-forget-it deal. Therefore, you need to constantly track and modify the existing SEO strategies so as to keep your page relevant all the time.
Hope our guide has helped you to understand how to achieve a competitive edge with advanced SEO tactics and how you can improve your site’s search engine rank; and if you still have any queries, feel free to reach out to us.
brand marketing experts.
WE CREATE BRANDS THAT WORK.
arcadia.brands is a creative brand design agency that specializes in creating memorable brands through beautiful & functional web & graphics design; and creating brand awareness through expert digital marketing techniques.