paid advertising covid-19 | arcadia report by arcadia brands

A definitive guide to paid advertising during COVID-19.

If you’re a business owner, COVID-19 is probably affecting your paid advertising campaigns. Now is the time to create an advertising strategy so you can prepare your business to move forward now and in the future. Here are three tips on managing your pay-per-click advertising during this coronavirus.

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healthcare website design | arcadia blog by arcadia brands

4 proven ways to build trust in healthcare website design.

Healthcare website design is a specialism that brings with it its own set of rules and regulations that dictate what you can say and who you can say it to. In the UK and across Europe regulatory bodies impose regulations which need to be adhered to, to avoid hefty fines and public embarrassment. That said, a bit of common sense goes a long way.

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digital marketing | arcadia brands

Basic digital marketing knowledge every business owner must have.

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person?

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