In hopes of containing the Coronavirus and keeping the global economy as stable as possible, many businesses are working remotely and doing their part to limit unnecessary person-to-person interactions by social distancing. While employees may feel less anxious about contracting…
How to choose a web designer. Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web…
A professional blog is an investment. You have to either put your own time and effort into filling it with engaging content – or hire someone else to do it for you. If you’re still wavering about professional blogging, we’ll…
The technology adoption life cycle of tech startups are here and there. It is now becoming buzzwords, and more young adults opt to either work for startups, or build their own startups. Most of the solutions from technology startups are…
If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business environment in general. Therefore, it plays a huge…
I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is not sparked at first sight, neither does it…
How to efficiently grow your brand awareness. Branding, Marketing • May 25, 2019 If you were wondering how feather duster companies become the cock of the walk, well then hey! Here’s some encouragement, you can do it too. Increasing brand…
A brand lift study is used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase after your marketing campaign. In short, a…
How can businesses successfully launch a brand that are automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost in the way without knowing where to…
