Professional blogging is an investment. You have to either put your own time and effort into filling it with engaging content – or hire someone else to do it for you. If you’re still wavering about setting up your professional blog, we’ll show you that the return on this investment is totally worth it!
Technology adoption life cycle. Tech startups is a buzzword that has driven young adults to either work for startups, or build their own startups. Most of the solutions from technology startups are designed to be disruptive innovations, which means that tech startups have stripped all of the less important features, selling just the essential features to mass markets.
If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business environment in general. Therefore, it plays a huge role in any of the steps involved in the business process.
I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is real. We explore how to nurture and maintain your own brand's love connection with your audience.
In hopes of containing the Coronavirus (and keeping the global economy as stable as possible), many businesses all over the world are doing their part to limit unnecessary person-to-person interactions by requiring some or all of their employees to work from home for the time being.
A brand lift study is used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase after your marketing campaign.
How can businesses successfully launch a brand that is automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost in the way without knowing where to start while the finish line is blurry.