According to estimates, an astonishing 281 billion emails are sent each day.
Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.
To make sure your email marketing efforts don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.
Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.
1. Remember why customers love email.
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever. But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place. People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more. In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.
2. Create a template.
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future. To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.
3. Personalise the subject line.
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything. To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain. Studies found that personalized subject lines increased open rates by between 50% and 58%.
4. Demand your audience's attention.
A name isn’t always enough to catch an audience's attention, though. You’ll still need to be smart about coming up with compelling subject lines. A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing. If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.
5. Preview before publishing.
Always, always, always double-check your draft before publishing! From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email. Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices).
6. Less is more.
Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content. Spamming them is only going to drive them to click ‘unsubscribe’.
7. Don't forget your call-to-action.
Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action. It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.
Follow these email marketing tips for a successful campaign.
Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.
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