Starting an online business and to make money online can be freeing if the entrepreneur knows what they are doing. But what does a new entrepreneur do if they have no experience in online business?

The key to an online business is to leverage how to make money online with a website.

The online business website is the heart of any Internet-based business and all details pertaining to the website need to be handled with care. Therefore, online business owners should take special care to create a website in a profitable market (also known as a niche), market the website properly using traffic generating techniques and have calls for action so that consumers will follow through with purchases.

Selling products using your website

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Online entrepreneurs make money online because there are millions of online products that can be marketed that will translate into paid commissions. Companies like Amazon, Wal-Mart and Target use affiliate marketers to help promote their products and drive Internet traffic to their websites. It is common for online entrepreneurs to earn commissions if a purchase is made, because a consumer clicked through to the Amazon page through the entrepreneurs marketing web page.

Decide on a market or niche

Now it is time to decide what type of products the online entrepreneur would like to market to make money online. The online marketer will decide what specific market they are going to operate in. For this article, let’s say the online entrepreneur chooses helping coaches find the right baseball gear for their teams. Many of the major retailers deal in baseball gear and have affiliate marketing programs that online entrepreneurs can take advantage of.

Create a website

At this point the online entrepreneur will create a website that will be used to market various baseball products through affiliate links to the retailers’ website. The website should be clean and be in a layout that is suited for the consumer to find information easily.

Drive traffic to the website

Here is where the online entrepreneur would need to decide. Should organic traffic techniques be utilized through SEO optimization? Or should traffic be sent to the marketing website using pay-per-click advertising? Pay-per-click would be the fastest way to get traffic to the website. The problem with pay-per-click is that sending traffic to the website can be expensive. Most online entrepreneurs choose the route of getting free traffic using SEO Optimization. Building traffic through SEO takes time.

Convert traffic to purchases

Now that the online entrepreneur has traffic, it is time to convert that traffic in to purchases. This is where the vendor weblinks come into play. The goal is to tweak your SEO Optimization so that most visitors will want to make a purchase. Work on the SEO content to get your purchase-to-traffic conversion rate to 20%. That is the low end of what a conversion rate should be for a niche website. Work on getting it higher if possible.


arcadia.design is a creative web design & development agency specialising in beautiful a& fuinctional website design, graphic design, search engine marketing, search engine optimisation and digital marketing to help our clients achieve their desired goal of influencing profits for their business.


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Arcadia Brands is a turnkey creative brand design agency that offers an extensive suite of branding and design services. We specialize in creating memorable brands through beautiful & functional web development & graphic design, coupled with extensive knowledge and expertise in digital marketing.

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